The short answer is: yesterday(10 jul, 2023) I met two guys from UCMS college, hunting for dentist patients. After they left, in my mind, the marketing approach was buzzing.
Yesterday(2023 July 10), two guys came on a bike, hunting for dentist patients for their practical exam from UCMS College.
Me and my father were sitting outside on the street. They approached us and said, we are students from medical college UCMS & we are seeking dentist patients for practical exams. We will check & treat all your teeth-related problems for free.
My father said to them, there are a lot of people in this area that need teeth-related treatments but most of them won't agree to come. They ask why, and my father said, they feel insecure, hesitate & fear to get treatment from fresh students.
It's a matter of health-related issues, especially teeth. That's why people are more concerned to get treated by students from UCMS. Imagine instead of this, you invite people to dinner at UCMS college. What do you think?
On the spot, one of them checked my father's tooth & ask about his condition. The guy said, you should come to the hospital & my father said, I will consult with my family.
I live nearby UCMS College, and I have seen a lot of medical students hunting patients for their practical exams. I'm a student too in the digital advertising space. So I thought let me lay down some thought processes on how to convince & approach people.
Once one of my school friends from UCMS college visited my home with 2 girls & 1 boy for a children's health condition survey & he took the information of my aunty children.
This guide will demonstrate the importance of communication skills and how to convince patients for your practice exams from your nearby location.
now let's begin:-
Let me explain some points that came to my mind when those two guys left me
* At the beginning of the conversation, don't mention we will do free checkups & treatment. This leads to pop-up buzzwords in their mind. They will think, you are trying to catch fish by stating free service/treatment. We will discuss when you should say these things & how?
* The second point is bad timing.
* Make sure they are ready to listen to you. Ask if they have 5-7 mins to listen to your offer & how you do it.
Now let me present to you, How I will do that If I was there as a dental student.
* Start with good timing & place: If you want to address individual houses, visit in the morning & if you want to address in a group, visit chowks & public places where there is gathering especially when the sun is setting. Also, you can visit a tea shop in the area in the morning time, where you can talk to a group of people.
* Make sure they are ready to listen: Ask 5-7 mins to address what you are looking for, why & how you'll do this treatment.
* Greet them & speak in a language that they can grasp like Hindi most people understand besides English & Nepali.
* From the team members, one should know very well on how to present & answer questions within 7mins around. You see nowadays people like short-form speech & content because of TikTok, youtube shorts & Facebook reels. Make your speech concise & short.
let's take an example, you & your team are looking for 5 dental patients. So what should you include in your speech & how to address them?
Below are the main points that you need to consider:
Tip: If the college/university doesn't provide experienced doctors with you then conduct a meeting with authority & share your issue with solutions. If they don't allow it, well you can hire outsiders, just pay some amount. You need to do these things in order to get the task done.
Now you can take questions from people & answer accordingly. Make sure you try to remove the doubts about safety & security.
If possible offer nrs500/- per patient as a reward. I'm very sure you have already spent a lot of money on your study so spending nrs500/- is not a big deal.
This is how you should address these questions.
To be honest, the reputation of the hospital also matters.If students from eye hospital come & they want patients for their exams. Most of them will go with them.
Thanks so much for reading. If you find useful share it with others.
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